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itv moves talent


ITV 1 has finally taken the only logical step, and moved Britain's Got Talent from eight pm to eight-thirty pm on Saturday April 21st.  This means there will no longer be a clash with The Voice UK on BBC One, and in all likelihood BGT will regain the ratings lead. 

This is the culmination of a pretty abysmal strategy by ITV, to kill off The Voice UK in its opening episodes.  First they moved the start of BGT several weeks earlier than planned;  then they failed to get the beeb to move The Voice UK to an early evening slot, by creating a fifty minute clash - before blinking and settling for the current twenty minute overlap. 

Each of these attempts has produced loads of free publicity for the beebs fledgling show, and helped create a false public perception that a hugely popular ITV show is in trouble. 
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